By Jessica Miller-McNatt ・5 min read
Posted: Wed Jul 09, 2025 9:42 am
For example, if you’ve created long-form content brimming with tables, charts, statistics, and step-by-steps (such as a guide), leverage that effort even further by driving traffic to a landing page with an email capture. In other words, create a robust ecosystem where zero-click rankings act as the starting point while your email campaigns, social strategies, and retargeting efforts seal the deal.
Tip: Use ShortStack’s landing page/pop-up builder to display an entry form that, when successfully submitted, reveals a download button from which entrants can download your guide.
Use ShortStack’s pop-up or landing page templates to create a tailored sales-funnel
The Bottom Line
The rise of zero-click content represents a significant shift. But specific database by industry with the right approach, it doesn’t mean your efforts go to waste—in fact, it’s an opportunity to broaden your reach, build trust, and strengthen authority before users even click. Instead of fighting the trend, use it to your brand’s advantage.
Are you ready to build a zero-click strategy that establishes your brand at the top? Seize the opportunity today. Remember, ranking is only the start—winning happens when you make that ranking work harder for your business goals.
Jessica Miller-McNatt has been with ShortStack for over a decade and has served in every role from Marketing Team Lead to Customer Success. Her journey in martech continues to fuel her fascination for what drives growth. Jessica's favorite weekends are spent in the North Georgia mountains, chasing waterfalls and exploring with her family.
Tip: Use ShortStack’s landing page/pop-up builder to display an entry form that, when successfully submitted, reveals a download button from which entrants can download your guide.
Use ShortStack’s pop-up or landing page templates to create a tailored sales-funnel
The Bottom Line
The rise of zero-click content represents a significant shift. But specific database by industry with the right approach, it doesn’t mean your efforts go to waste—in fact, it’s an opportunity to broaden your reach, build trust, and strengthen authority before users even click. Instead of fighting the trend, use it to your brand’s advantage.
Are you ready to build a zero-click strategy that establishes your brand at the top? Seize the opportunity today. Remember, ranking is only the start—winning happens when you make that ranking work harder for your business goals.
Jessica Miller-McNatt has been with ShortStack for over a decade and has served in every role from Marketing Team Lead to Customer Success. Her journey in martech continues to fuel her fascination for what drives growth. Jessica's favorite weekends are spent in the North Georgia mountains, chasing waterfalls and exploring with her family.