Product qualified leads have expressed an interest in your product
Posted: Wed Jul 09, 2025 8:41 am
Segmenting your leads channels your sales and marketing efforts towards product market fit and helps you convert leads into loyal customers.
Usually, leads are categorized into four segments, depending on their lifecycle stage. They are:
Service qualified leads
These potential buyers have expressed an shop interest in the service your company provides.
They may display active curiosity about your service by asking about its key features or may already have signed up for a free subscription.
Product qualified leads
.
For example, someone who has signed up for your product’s 30 day free trial or given instant customer feedback would fall under this category.
Marketing qualified leads
These leads respond to your marketing strategy campaigns, and may willingly participate in target market research.
They may comment on, like, or share marketing content including blog articles or video content on their social media profiles and even sign up for the webinars your company organizes.
Usually, leads are categorized into four segments, depending on their lifecycle stage. They are:
Service qualified leads
These potential buyers have expressed an shop interest in the service your company provides.
They may display active curiosity about your service by asking about its key features or may already have signed up for a free subscription.
Product qualified leads
.
For example, someone who has signed up for your product’s 30 day free trial or given instant customer feedback would fall under this category.
Marketing qualified leads
These leads respond to your marketing strategy campaigns, and may willingly participate in target market research.
They may comment on, like, or share marketing content including blog articles or video content on their social media profiles and even sign up for the webinars your company organizes.