DesignBoom marketing team was to tak
Posted: Wed Jul 09, 2025 7:20 am
The DesignBoom online store sells unusual home items from famous global brands: furniture, home textiles, dishes, lamps.
The company wanted to increase its subscriber base and increase the conversion of site visitors into buyers. In the case, we will tell you how we solved these DesignBoom tasks using the LeadPlan service .
What has changed after implementation
The task of thee into account the division into b2b and b2c and offer clients different content already in the first welcome messages. Here is the scheme of the welcome chain:
What was before the implementation of LeadPlan
DesignBoom offers expensive products with a long cycle of making a purchase america phone number list decision. A user who has visited the site for the first time is often not inclined to buy right away. Therefore, special attention is paid to persuasive communication with the subscriber: the base is divided into b2b (designers) and b2c (everyone else). The site had two static forms for collecting emails, which took this division into account, but did not calculate the size of the bases in the reports.
The first welcome letters for these segments are different, then the chains merge into one. Designers are asked to fill out a registration form, buyers are asked to receive a discount on their first order.
To collect the database, four widgets were launched on the project
Label — a pop-up with a discount offer.
Catalog widget — a form with a discount offer that appears among the list of products.
The company wanted to increase its subscriber base and increase the conversion of site visitors into buyers. In the case, we will tell you how we solved these DesignBoom tasks using the LeadPlan service .
What has changed after implementation
The task of thee into account the division into b2b and b2c and offer clients different content already in the first welcome messages. Here is the scheme of the welcome chain:
What was before the implementation of LeadPlan
DesignBoom offers expensive products with a long cycle of making a purchase america phone number list decision. A user who has visited the site for the first time is often not inclined to buy right away. Therefore, special attention is paid to persuasive communication with the subscriber: the base is divided into b2b (designers) and b2c (everyone else). The site had two static forms for collecting emails, which took this division into account, but did not calculate the size of the bases in the reports.
The first welcome letters for these segments are different, then the chains merge into one. Designers are asked to fill out a registration form, buyers are asked to receive a discount on their first order.
To collect the database, four widgets were launched on the project
Label — a pop-up with a discount offer.
Catalog widget — a form with a discount offer that appears among the list of products.