Online Training and Product Demonstrations

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Interactive sections: Digital, interactive tools allow learners to engage with content actively. They’re a less passive form of learning and things like quizzes and simulations can reinforce and recap learning.
Presentations: These are now a more traditional way of delivering materials, but they’re still useful for instructor-led sessions. Slides can help to provide structure and visual content to the training. For example, presentations can show current display advertising for B2B brands so that employees know what their target audience is seeing and where they’ve come from.
Virtual classrooms: If the COVID-19 pandemic did one good thing for businesses it was the wider introduction of platforms like Zoom and Microsoft Teams. These platforms allow for instructor-led sessions to be undertaken remotely such is the case for many employees these days.
E-learning tools: E-learning tools are great for creating courses that combine videos, quizzes, and other interactive elements.
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Different Types of Product Knowledge Training Sessions
In addition to the materials, it is also a good idea to offer training sessions in different formats to cater to learners.


Whether in person or online, anyone going through canada phone number list product knowledge training needs to be trained on the product. With online training, employees can access the training materials at their convenience. It’s more flexible and scalable, and enables you to track progress better. However, online training lacks personal interaction and immediate feedback compared to in-person training.

In-Person Instructor-Led Training
This type of training offers an engaging and direct way to learn about products. A session can be led by an experienced employee, product manager, or even an external trainer. When employees attend in-person training, they benefit from personalized interaction, immediate feedback, and hands-on experience. However, these sessions tend to cost more and can come with logistical challenges.

Hands-on Training and Role-Playing
Practical sessions are an important aspect for many businesses in their product knowledge training. Hands-on training gives employees the opportunity to apply what they’ve learned in a safe, simulated environment. Being able to practice means they can build their confidence and skills before they do it for real.

In role-playing sessions, employees can practice responding to a range of inquiries and situations. In doing so, they develop critical thinking skills and communication while also learning how to build empathy with customers. Small business phone services play an important role in supporting training too – especially for team members who take calls from customers about the products they sell.

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Assessing and Measuring Training Effectiveness
To know whether your product knowledge training is successful, it needs to be evaluated. Anyone who’s worked in education of any kind knows this to be true. To gauge the effectiveness of your training, you can use one of several evaluation methods. These include:

Pre- and post-training assessments to gauge changes in knowledge.
Quizzes.
Practical tests.
Assessed role plays.
However, the best way to know if the training is effective is to review specific KPIs before and after to see if it’s affected sales.

Regular feedback is also important – and it works both ways. Feedback from employees about the program can help to identify strengths and areas for improvement. This can take a variety of forms, including one-on-one discussions, surveys, and group feedback.